About a year and a half ago we went shopping for a bed. We went to the Sleepy’s in Deer Park and tried out a bunch of the beds. They had some computer where you lay on it and it recommends firmness, and we ended up getting a Kingsdown based partly on the recommendations of this computer (it was also a really comfy mattress). I forget the model of the bed but it had different firmness on my side and my wife’s, which seemed like a cool feature.
Fast-forward to now. The bed is no longer comfortable. It feels actually like sleeping on concrete. I’ve been sleeping on the couch (an Ikea Ektorp) because that’s actually less painful than the bed. And between the two sides of the bed is a solid piece of styrofoam, which with each side sagging has become sort of a mountain down the center of the bed.
So there’s some background info. In a moment of mild despair I asked this on Twitter:
https://twitter.com/EvanHoffman/status/295291753156710400
My Internet buddy Jon Hayden responded, and we had a brief Twitter conversation about beds, both of us having purchased ours at Sleepy’s. (Twitter’s embedded tweet thing appears to include the original tweet in an @reply, so this looks like of strange.)
https://twitter.com/Jon_Hayden/status/295349033747243008
https://twitter.com/EvanHoffman/status/295351522580119552
https://twitter.com/EvanHoffman/status/295521937290051585
The next day (Jan 27th) I got this reply from Deana Ramos, @SleepysCare, to my surprise:
Being a cynical guy, here was my response:
https://twitter.com/EvanHoffman/status/295746715942797312
Today’s 1/29 and I was planning to write an email to Sleepy’s to see what (if anything) they could do, but my phone rang and the caller ID came up “Sleepys LLC.” Uh oh…
Well, I spoke to a rep from Sleepy’s and sure enough, she was calling in reference to my Tweet. She assured me that Sleepy’s is very concerned about customer satisfaction, apologized for the trouble, and said she would credit my full purchase price toward another mattress – and when I’ve picked one out at a showroom and am ready to purchase it, I should call her directly for discounted pricing. As I told her on the phone, I was STUNNED. At a high level I was pretty impressed they managed to call me based only on my Twitter name, but it IS my actual name, but I think that’s pretty resourceful of them. But on another level, WOW. I mean, that computer at Sleepy’s was part of the reason we bought the mattress, and of course the salesman wants to sell, but I’m a firm believer in caveat emptor – if you buy something and don’t like it, too bad. Plus it’s been almost two years since I bought it. This is really amazing. Assuming this really works out, I’ll be a Sleepy’s customer for life. Amazing!
Evan Hoffman's Blog 
Really fantastic story 🙂 Guys at Sleepy’s have nice marketing.